Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows

shareaholic

Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic’s first quarter social media traffic report.

Facebook traffic accounted for 21.25% percent of the share of visits — a gain of nearly six percentage points over the social network’s December figure — on Shareaholic’s network of 300,000 websites. Shareaholic says its network gets 400 million unique monthly visitors on “sites ranging from independent lifestyle blogs to publishing companies to commerce sites.”

Pinterest, Shareaholic’s referral traffic runner-up, has also showed significant growth since December, jumping 2.31 percentage points to 7.10% of overall referral traffic.

The rest of the measured social networks, continued to languish by this measure, with Twitter the only source of more than 1% of referrals, at 1.14% in March. The rest of the March results: Stumble Upon (.99%), Reddit (.21%), YouTube (.09%), Google+ (.08%) and LinkedIn (.04%).

shareaholic-chart

Read the full report on Shareaholic’s blog.

Related Topics: Channel: Social Media Marketing | Facebook | Social Media Marketing | Statistics: Social Media | Top News

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • http://www.keshkesh.com/ Takeshi Young

    Where are they getting this data from? I would think that Twitter is a much bigger driver of social media traffic.

  • http://www.keshkesh.com/ Takeshi Young

    Stumbleupon also has 30 million users, and does nothing but drive traffic to other websites.

  • http://marketingland.com/ Martin Beck

    Hi Takeshi,

    Yes, you would think that. And other surveys do credit Twitter with a higher share than this one. But Facebook is definitely the leader. And Shareaholic data comes from the network of site that use its social sharing buttons.

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