Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows


Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic’s first quarter social media traffic report.

Facebook traffic accounted for 21.25% percent of the share of visits — a gain of nearly six percentage points over the social network’s December figure — on Shareaholic’s network of 300,000 websites. Shareaholic says its network gets 400 million unique monthly visitors on “sites ranging from independent lifestyle blogs to publishing companies to commerce sites.”

Pinterest, Shareaholic’s referral traffic runner-up, has also showed significant growth since December, jumping 2.31 percentage points to 7.10% of overall referral traffic.

The rest of the measured social networks, continued to languish by this measure, with Twitter the only source of more than 1% of referrals, at 1.14% in March. The rest of the March results: Stumble Upon (.99%), Reddit (.21%), YouTube (.09%), Google+ (.08%) and LinkedIn (.04%).


Read the full report on Shareaholic’s blog.

Related Topics: Channel: Social Media Marketing | Facebook | Social Media Marketing | Statistics: Social Media | Top News


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • http://www.keshkesh.com/ Takeshi Young

    Where are they getting this data from? I would think that Twitter is a much bigger driver of social media traffic.

  • http://www.keshkesh.com/ Takeshi Young

    Stumbleupon also has 30 million users, and does nothing but drive traffic to other websites.

  • http://marketingland.com/ Martin Beck

    Hi Takeshi,

    Yes, you would think that. And other surveys do credit Twitter with a higher share than this one. But Facebook is definitely the leader. And Shareaholic data comes from the network of site that use its social sharing buttons.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!