Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic’s first quarter social media traffic report.
Facebook traffic accounted for 21.25% percent of the share of visits — a gain of nearly six percentage points over the social network’s December figure — on Shareaholic’s network of 300,000 websites. Shareaholic says its network gets 400 million unique monthly visitors on “sites ranging from independent lifestyle blogs to publishing companies to commerce sites.”
Pinterest, Shareaholic’s referral traffic runner-up, has also showed significant growth since December, jumping 2.31 percentage points to 7.10% of overall referral traffic.
The rest of the measured social networks, continued to languish by this measure, with Twitter the only source of more than 1% of referrals, at 1.14% in March. The rest of the March results: Stumble Upon (.99%), Reddit (.21%), YouTube (.09%), Google+ (.08%) and LinkedIn (.04%).
Read the full report on Shareaholic’s blog.