Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue

Facebook continued its expectation-beating winning streak, announcing today, $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a share.

Though top-line revenue was down slightly compared to the company’s $2.59 billion fourth quarter, the total beat expectations for the seventh quarter in a row, or every time since the company’s 2012 IPO.

Facebook reported $2.27 billion in advertising revenue, an 82% increase over last year at this time. Mobile ad revenue led the gains — kicking in 59% percent of the total — continuing the desktop-to-mobile balance shift that first tipped in mobile’s favor last quarter at 53%.

In after-hours trading, Facebook shares, which closed down 2.65% today, are trending higher and have made up all of their earlier loss.

1 Billion Mobile Users

Facebook’s user base continues to grow, especially on mobile devices, where for the first time it surpassed 1 billion monthly active users. That’s an increase of 34% MAUs since last year at this time and 6.8% since Q4.


Overall growth continues also. Monthly active users are at an all-time high of 1.28 billion, up 15% since last year, and in March Facebook had 802 daily active users, an increase of 21% over last year at this time.

“Facebook’s business is strong and growing, and this quarter was a great start to 2014,” said Mark Zuckerberg, Facebook founder and CEO, in the earnings release. “We’ve made some long term bets on the future while staying focused on executing and improving our core products and business. We’re in great position to continue making progress towards our mission.”

Facebook also reported that CFO David Ebersman is stepping down later this year and will be succeeded by David Wehner, currently the VP of corporate finance and business planning.

Related Topics: Channel: Social Media Marketing | Facebook | Social Media Marketing | Top News


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!