Janrain Q2 Report: Facebook Maintains Social Login Lead, Stops Long Slide

Q2-janrain-social-logins

Facebook padded its lead in the battle for market share in the social login space, stopping a six-quarter slide, according to second quarter results from customer management firm Janrain.

Facebook now accounts for 44% of social logins on the sites in Janrain’s network. That’s a gain of 1.5% percentage points over Q1, and the first increase for Facebook since the third quarter of 2012. Google+ maintained its solid second-place position, but slipped slightly, dropping to 37%, one percentage point lower than its first quarter results.

After Facebook and Google+, the dropoff is severe. Third-place Twitter pushed past Yahoo for the first time since 2012, is at 6%. Here’s Janrain’s trend chart:

Janrain-Q2-2014-Social-Login-Trends-B2B

Janrain breaks down its data into six industry verticals — media, consumer brands, retail, entertainment, music and B2B — and Facebook leads them all. The social network’s Q2 gains were strongest — 2% — in the media, retail and B2B.  The race is tightest in B2B, with Facebook retaking the lead from Google+ and LinkedIn (which are virtually tied).

 

Janrain-Q2-2014-Social-Login-Trends-B2B

 

Read more about the report on Janrain’s blog.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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