Facebook Highlights Your Hobbies With New Enhancements To Reading, Fitness & Entertainment Actions

Those heavy users of Facebook lifestyle apps will soon be able to share more information with their friends that will gain more engagement. New actions will be displayed for these apps that will more accurately express just what was performed/seen or read.

FB-Lifestyle-Apps

The new actions for lifestyle apps are as follows:

Each of these actions will provide a more compelling, descriptive experience that follows along with  the new News Feed announcement from last week.

FB-Lifestyle-Apps-Nike

This added post information has tested well, apparently. According to Facebook the interaction of these new lifestyle posts has been “dramatic:”

We’ve worked with a variety of lifestyle app developers to tailor the new actions and News Feed stories to meet common use cases. For example, the new fitness stories dynamically update when someone finishes their workout, and early data shows that average likes per story have increased by more than 2x.

FB-Lifestyle-Appp-GoodReads

Here’s a list of apps that have  put these actions to use:

For more information on these actions, see the specific for fitnessbooks, and movies and TV documentation pages on Facebook.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Open Graph | Social Media Marketing | Top News

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.facebook.com/mairead.ridge Mairead Ridge

    Good stuff. Also, in header: Highlights*

  • http://www.dekh.com/members/profile/13 Harsh Bawa

    Most of these apps are shown as a way to be more customer centric and more focussed on customers but in reality, Facebook is just trying to acquire as much data they can from a user so that they can bombard them with different things based on the interests.

    I am sure we will also see the option to buy something from facebook because someone else just purchased it.

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