Those heavy users of Facebook lifestyle apps will soon be able to share more information with their friends that will gain more engagement. New actions will be displayed for these apps that will more accurately express just what was performed/seen or read.

The new actions for lifestyle apps are as follows:

• Fitness: run, walk, bike
• Books: read, rate, quote, want to read
• Movies and TV: rate, want to watch

Each of these actions will provide a more compelling, descriptive experience that follows along with  the new News Feed announcement from last week.

This added post information has tested well, apparently. According to Facebook the interaction of these new lifestyle posts has been “dramatic:”

We’ve worked with a variety of lifestyle app developers to tailor the new actions and News Feed stories to meet common use cases. For example, the new fitness stories dynamically update when someone finishes their workout, and early data shows that average likes per story have increased by more than 2x.

Here’s a list of apps that have  put these actions to use:

• Fitness: Nike, Cyclemeter, Endomondo, Jawbone UP, Log Your Run, MapMyRun, Runkeeper, Runmeter, Runtastic,SPLIT Multisport GPS, Walkmeter
• Books: Bookshout!, GoodReads, Kobo, Random House Inc.’s BookScout
• Movies and TV: Rotten Tomatoes, Hulu, Flixster, Fandango, Crackle

For more information on these actions, see the specific for fitness, books, and movies and TV documentation pages on Facebook.

Related Topics: Channel: Social Media | Facebook | Facebook: Open Graph | Social Media Marketing | Top News

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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