Facebook Home Crosses 1M Downloads Threshold In One Month

Facebook-Home-LogoIt may not sound like much for a site with more than a billion users and 751 million mobile active users, but a million downloads of Facebook Home is significant. Facebook revealed the figure at a “whiteboard session” held yesterday at the company’s Menlo Park, California headquarters.

Home had 500,000 downloads as of April 21. So the number has doubled in a few weeks. Facebook also said the profile of users adopting Home was becoming “more normal” with each passing week. (It’s not clear what “less normal” would mean in this context.)

The Facebook Home app/launcher has been heavily maligned by users on Google Play. As of late yesterday or early today an update is out, which offers a number of performance improvements and bug fixes.

A coming-soon update, based on user feedback, adds new features such as an improved “dock” to enable people to more quickly access their favorite Android apps. One of the more consistent and prominent complaints about Facebook Home 1.0 was that it makes accessing other Android apps more difficult.

Facebook Q1 mobile active users

Source: Facebook Q1 earnings slides

Facebook Home is apparently having the desired effect on users. Home increases engagement (time spent, Likes, comments) by 25 percent. Facebook is already the most heavily used mobile app in the US. It far exceeds time spent with other mobile apps.

Home was originally released for the Samsung Galaxy S3, Samsung Galaxy Note 2, HTC One X and HTC One X+. Support has now been added for the HTC One, as well as “unofficial support” for the Samsung Galaxy S4.

In contrast to Facebook Home, the “Facebook Phone” HTC First appears to be struggling for adoption. Its price was slashed by AT&T in the US from $99 to $0.99 suggesting that AT&T thinks the radical price reduction is necessary to move units. The First has only been on the market one month.

Related Topics: Channel: Strategy | Facebook | Facebook: Home | Facebook: Mobile | Statistics: Mobile Marketing | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Zach

    Sounds Good.. And how many have uninstalled it ?

  • http://www.facebook.com/mrsat.sat.9 Mrsat Sat

    thanks for all


  • http://www.socialbakers.com/ Michal Smetana

    This is really amazing, but I think that the only thing this really tells us is the power Facebook has. Many people want to try out what “Facebook has came up with”, but it will be really interesting to see how many people are really liking it and how many people have eventually uninstalled it.

  • http://www.ozgurhaber.org/ www.ozgurhaber.org

    really amazing

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