Facebook Home Won’t Collect Notification Contents Or Data From Within Apps

Facebook-Home-LogoSince Facebook launched the Android experience ‘Home’ last week, a number of privacy concerns have arisen. What will Facebook see? Will they be able to access apps? Can personal messages be seen by Facebook? Well, Facebook has released a detailed Q & A on privacy, and the initial look is quite favorable for users who don’t want to divulge their entire life to the social network.

From a data analyzation and collection standpoint, Home has the potential to see and track nearly all communication; but, thankfully, it won’t. Home will see how and when users interact with apps — but not the content involved. Facebook officially states the following on this point:

For devices that come with Home preinstalled, Home can display system notifications, meaning that it will show notifications from apps on your phone. Since these notifications appear in Home, Facebook collects information about the notification (such as which app is generating them) but not the content of the notification itself. We remove identifying information from this data after 90 days.

While that covers the messages sent from phones with Home loaded, another theme within the privacy outcries was what will happen with the information transmitted in-app. Facebook makes it clear that this is also hands off. The only information that Facebook will view is when the app was used, not how it was used. They state:

Home will only see how you interact with Home itself. For example, Facebook could see that you launched a map application using the app launcher, but Facebook would not receive information about what directions you searched for or any other activity within the app itself. Of course, some apps already are Facebook-enabled so that you can share your activity within the app back to Facebook.

From a location standpoint, Home won’t save any additional data than the standard Facebook app. Of course, the location information can be controlled from any user’s Android settings.

For more see the full Q & A on Facebook.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Home | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • keaner

    oh…..well good then, we all know how truthful facebook is and how good they are at protecting user privacy…..ooooohhh wait. no they aren’t.

  • http://www.facebook.com/donaldgreen Donald Richard Green

    Yes they are. Most people are stupid and don’t bother going into the privacy settings on their Facebook account to update security settings. That would be the equivalent of buying a car with a fancy security system but leaving the doors unlocked and the key in the ignition.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!