Facebook Interest Lists Spotted In The Wild, Then Quickly Removed

Along with the new Facebook Pages launched this week, another interesting element for marketers was spotted in the wild – interest lists. Social Fresh, a social education company, spotted this addition alongside the new Facebook pages, an addition that was quickly hidden from marketers.

The Interest Lists button displayed directly underneath the brand’s cover page:

Users were also given the option to create new interest list to see a special news feed of related posts:

Interest lists could be yet another powerful tool for companies on Facebook, one that can continue to help distance Facebook from Google+.  While profiles have always been able to be segmented, an interest list could help profiles show which pages mean the most to them.  This list feature may continue to build the presence of brands on Facebook and could act similarly to the profile “subscribe button,” something that many of us have been hoping for.

Additionally, while the “like” metric is a powerful indicator for the social graph, an interest list can help clarify the relationship between people and brands.  A more defined relationship graph could help everything from delivery to placements to messaging.

For more information see the post from Social Fresh.  All images courtesy of Social Fresh.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Open Graph | Facebook: Pages

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.facebook.com/profile.php?id=38512532 Bryan Nagy

    Great, I like the new interest lists, and I definitely think it was a smart competitive move to help leverage them against Google+ and Twitter. 

    Here is a good run through of how the new interest lists work for pages:

    http://bryannagy.wordpress.com/2012/03/09/facebook-introduces-interest-lists/

  • http://www.cyberlinkmedia.com/ DanceF

    I like the idea.  As a social media manager, I use Twitter lists all the time and I am hoping these Interest Lists will work in a similar manner.  I have started only one list so far, as it takes a bit of time to curate a list of proportion, but I wil be working on it in my spare hours!   i like the idea that people can follow your lists, much like on Twitter.  That’s where leaders lead and followers follow.  Thanks for the post.  

  • Elizabeth Ricci

     
    Thanks
    for sharing your article about the new Facebook Interest Lists, do you think
    this is competition for Google+? Visit our blog to read more about the new
    Interest’s
    http://www.lucidagency.com/facebook/facebook-introduces-interest-lists/

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