Facebook Is Testing Topic-Based Feeds

Experiment gives people the ability to pull up streams of posts in sports, food, health & fitness and animals & pets categories.

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Facebook is looking into providing more ways for people to filter what they see on the social network.

In a test first noticed today by Social Times, Facebook is giving some users the ability to pull up category-based streams of posts from friends and Pages.

The topics — Animals & Pets, Food, Health & Fitness and Sports — are accessible in bookmarks in the left-rail of desktop Facebook. The test apparently isn’t visible on Facebook’s mobile apps. When a user clicks on one of the topics for the first time, he or she is asked to answer questions — “What do you love about food?” or “Which sports, teams or players interest you?” — that Facebook will use to adjust what content it displays.

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Facebook is also giving people to ability to flag posts to indicate that they showed up in the wrong category:

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A Facebook spokesperson confirmed the test in an email to Marketing Land:

People have told us they’d like options to see more stories on Facebook around specific topics they’re interested in. So we are testing a few feeds for people to view more and different stories from people and Pages based on topic areas.

Screen shot images courtesy of Justin Lafferty/Social Times.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Martin Beck
Contributor
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

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