Facebook Launches Open Graph Action Links For Apps

Facebook applications will be getting a bit more customized thanks to a new Open Graph feature, action links.  Instead of just liking an actionable item, apps will be able to leverage the Open Graph Platform to customize the links that are shared. For example, instead of liking a recipe from NYCCookbook, a user can “save” the recipe. […]

Chat with MarTechBot

Facebook applications will be getting a bit more customized thanks to a new Open Graph feature, action links.  Instead of just liking an actionable item, apps will be able to leverage the Open Graph Platform to customize the links that are shared.

For example, instead of liking a recipe from NYCCookbook, a user can “save” the recipe.  When you see the item via Timeline or News Feed, the post will show the customized link:

Save Recipe

When clicked, the action will appear as “saved” rather than “liked”:

Saved Recipe

This is especially helpful for integrating account actions via Facebook.  For example, now users of the shopping site Fab.com can “fav” a product – right from Facebook:

Fab Fav

Users of foursquare can leverage the action link to save a place to a foursquare to-do list directly from Facebook:

Save 4sq

For more information see the official Facebook blog post, or the Action Links section for Facebook Developers.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Get the must-read newsletter for marketers.