Get the most important digital marketing news each day.
Facebook Launches Reactions Globally
In addition to "Like," users have five new ways to respond to posts.
Facebook today is launching Reactions to all users, the company announced. Facebook Reactions, which have been in the works for quite some time, extends the Like button to allow people to express other reactions, such as Love, Haha, Wow, Sad or Angry.
Reactions will appear on posts, giving users the option to express themselves in other ways than just Liking a comment:
In order to access the new buttons, you need to hold down on Like when on mobile or hover your mouse over Like on desktop, until they appear:
To prepare for this big rollout, which will be a big adjustment for most users, Facebook has been conducting global research that included focus groups and surveys, in addition to evaluating how stickers played a part in self-expression. Today, the culmination of their research is being brought to the masses.
By the end of the day, Reactions should be available to all users on desktop, mobile web and iOS and Android apps.