Facebook Local Page Ratings Now Come With A Numerical Display

It appears that Facebook is working to re-emphasize its star-rating system for brand Pages.

As reported first today by Inside Facebook, the social network is displaying numerical ratings, rather than only the star icons it previously showed. And when you hover your cursor over the ratings, a full rundown of all the establishment’s ratings appears. Here’s how it looks:

sprinkles-review

The ratings feature appears on Pages that choose to include a physical address in their Pages settings. When Facebook rolled out the star system last November, it was seen as a possible competitor for Yelp, Foursquare and Google+ Local in the local review market.

Facebook hasn’t announced the change, but it appears to be widespread;  we couldn’t find any Pages that didn’t have the new display. We’ve reached out to Facebook and will update if we get a response.

Postscript (April 18, 4:46 p.m.): A Facebook spokesman responded and said Facebook was testing the display of the decimal average this week (after people said they couldn’t differentiate between, say, a 4.3 and 4.7 rating). Testing went well, so the display will be rolled out soon to all pages. Also a slight correction, the spokesman said the ability to hover and see more ratings data isn’t new; it’s been available for “some time.”

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages | Social Media Marketing

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Facebook continues to fine tune its approach. I dig it. Why? Each Page owner needs to bump up their game through sharing relevant, value-packed updates and by engaging with users and fans. The create/connect approach helps all, and it’s the only way to get around the paid search/organic search death problem faced by many entrepreneurs who refuse to go the paid route.

    Smart post ;)

    I found this post on Kingged.com and voted it up!

  • http://www.apnaahangout.com/ Arun Kallarackal

    Well, it is always better to have numerical display for ratings than those plain old star rating. Nothing personal, but still, I do believe that the numerical display can give much more detail and accuracy regarding the ratings.

    While the star rating would just give an ‘average’ value, not the ‘exact’ rating that it could have got. Sure, Facebook is looking to kick up quality wherever possible and rival other players, especially Foursquare.

    I found the link to this post on Kingged.

    Arun

  • Thomas

    why would people care where you found the post. i found it here because it is posted here. :/

  • Thomas

    why would people care where you found the post. i found it here because it is posted here. spam your 1990′s looking site elsewhere.

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