• Tina Jose

    Thanks for this interesting article Martin. I believe the success of this new program entirely depends on how Facebook ‘present their case’ to the average user. I strongly believe significant reassurance of privacy is needed for a lot to opt-in.

    Nevertheless, we’ll have to wait and see how Facebook uses this data. So far, their Ads feature is very limited in certain niches because targeting potential customers is too hard, if not impossible.

    If the geo-targeted ads and friends suggestions are heavily irrelevant, the program will inevitably fail, even if they manage to convince users to opt-in.

    Although I am not so sure, it’s interesting to see Facebook coming up with new ideas because I feel that they somehow manage to keep their users’ enthusiasm alive.