When Facebook cover pages were launched last February, a slew of restrictions were bundled in, as well. Yesterday, Mari Smith reported that the majority of these guidelines quietly vanished.
Some of the items that were revoked include:
ii. Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.”
iii. Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section.
iv. References to Facebook features or actions, such as like or share, or an arrow pointing from the cover photo to any of these features.
v. Calls to action, such as “get it now” or “tell your friends.”
Noticeably present in the new rules is the Cover photo 20% rule. This rule forces users to keep the header real estate to feature 20% or less space allocated to text in the cover image. The current cover guide now simply states:
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
Facebook confirmed the changes to its policy for cover photos with us today. The relaxed rules make the cover image policy more consistent with the guidelines related to ad images. That consistency means marketers and brands won’t have to remember separate sets of guidelines for these images types.