Facebook Loosens Their Belt On Page Cover Image Guidelines

When Facebook cover pages were launched last February, a slew of restrictions were bundled in, as well. Yesterday, Mari Smith reported that the majority of these guidelines quietly vanished.


Some of the items that were revoked include:

ii.  Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.”

iii. Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section.

iv. References to Facebook features or actions, such as like or share, or an arrow pointing from the cover photo to any of these features.

v.  Calls to action, such as “get it now” or “tell your friends.”

Noticeably present in the new rules is the Cover photo 20% rule. This rule forces users to keep the header real estate to feature 20% or less space allocated to text in the cover image. The current cover guide now simply states:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

Facebook confirmed the changes to its policy for cover photos with us today. The relaxed rules make the cover image policy more consistent with the guidelines related to ad images. That consistency means marketers and brands won’t have to remember separate sets of guidelines for these images types.

For more information, see the official Page guidelines or the post from Mari Smith. Image courtesy of Mari Smith.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • http://marismith.com/ Mari Smith

    Hi Greg — thank you kindly for the mention. It seems there is now much speculation about the permanency of the new relaxed rules. A Facebook manager in Australia is saying something entirely different. I’m determined to get to the bottom of it! Facebook U.S. and Facebook Australia should get their story straight. ;)

  • Robert Jeffries

    Wow! The 20% text rule kind of stinks, we have tons of quote Facebook Covers over at http;//crazyfbcovers.com and now they will have to be removed due to this new Policy. I can understand if it is to do with marketing or some sort of Call to action but what if you like religious quotes? it seems that the 20% Rule will cause a lot of covers to be removed. Anyways, Thanks for this post, I am glad I cam across it.

  • http://www.facebook.com/profile.php?id=618171451 Nate White

    The 20% rule isn’t new. Look at the one green check mark in the top screenshot marked “Old.” Though I haven’t seen it widely enforced, if at all. Maybe it will be enforced more often now that they’ve ditched the other rules?

  • Katie

    Are there any rules about using a ‘Like Us ►’ call to action on the cover pic?

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