Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations

facebook-hashtags-featuredFacebook reported earlier today that 50 million people (“unique people”) globally were communicating about the Super Bowl via the site or apps last night. The 50 million people apparently had 185 million “interactions.” That’s roughly 3.7 interactions per person on average.

Facebook has been eager to insert itself into real-time communication about live events and news along the lines of its rival Twitter. As one part of its strategy Facebook reportedly offered celebrities increased exposure and free “amplified distribution” as a kind of quid pro quo incentive for posts about the game.

Facebook also estimated that 50 percent of the viewing audience was “chatting about [the Super Bowl] on Facebook.

Below are the top 5 most discussed events or plays during the game:

  1. Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown
  2. Jermaine Kearse catches a 23-yard touchdown pass to extend Seattle’s lead
  3. Malcolm Smith intercepts Peyton Manning and returns it for a touchdown in the second quarter
  4. The final whistle blows, giving the Seahawks their first Super Bowl crown
  5. Demaryius Thomas scores Denver’s first and only touchdown

Facebook also released a map that reflected which regions were rooting for which team. Most of New England and the Pacific Northwest is populated by Seattle fans. People in Central and Northern California, the Southwest and the Midwest were mostly rooting for Denver. You can click to enlarge the map:

Super Bowl fan distribution


Related Topics: Channel: Social Media Marketing | Facebook | Features: The #Hashtag Bowl | Super Bowl | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!