Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations

facebook-hashtags-featuredFacebook reported earlier today that 50 million people (“unique people”) globally were communicating about the Super Bowl via the site or apps last night. The 50 million people apparently had 185 million “interactions.” That’s roughly 3.7 interactions per person on average.

Facebook has been eager to insert itself into real-time communication about live events and news along the lines of its rival Twitter. As one part of its strategy Facebook reportedly offered celebrities increased exposure and free “amplified distribution” as a kind of quid pro quo incentive for posts about the game.

Facebook also estimated that 50 percent of the viewing audience was “chatting about [the Super Bowl] on Facebook.

Below are the top 5 most discussed events or plays during the game:

  1. Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown
  2. Jermaine Kearse catches a 23-yard touchdown pass to extend Seattle’s lead
  3. Malcolm Smith intercepts Peyton Manning and returns it for a touchdown in the second quarter
  4. The final whistle blows, giving the Seahawks their first Super Bowl crown
  5. Demaryius Thomas scores Denver’s first and only touchdown

Facebook also released a map that reflected which regions were rooting for which team. Most of New England and the Pacific Northwest is populated by Seattle fans. People in Central and Northern California, the Southwest and the Midwest were mostly rooting for Denver. You can click to enlarge the map:

Super Bowl fan distribution

 

Related Topics: Channel: Social Media Marketing | Facebook | Features: The #Hashtag Bowl | Super Bowl | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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