• http://www.experienceadvertising.com Affiliate Management

    nice post Emily!!

  • http://twitter.com/mrjonbowl Jon Morgenstern

    I knew this girl at BC. She lived in the mods!

  • http://www.monicawright.com Monica Wright

    Heh, I lived in the Mods too. A very long time ago. :)

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  • Sila_cpz

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  • http://twitter.com/rebeccacaroe Rebecca Caroe

    Key issue is whether you want to leave your site as a hostage to Facebook.  It’s all OK having an ‘inbound marketing strategy’ and advertising is valid as a means of demand generation.  But you need to consider what will happen to your site if (for some reason) Facebook disappeared tomorrow.  

    If you need leads inbound marketing is not a panacea nor a single solution.  We wrote about how to balance your marketing between inbound and outboung http://creativeagencysecrets.com/do-you-need-leads-inbound-marketing-is-not-a-solution/

    Facebook can help with both – but it shouldn’t be the only thing you do.
    Good luck.