• Annalise Kaylor

    Excellent post, Aaron. Like you, I see this as great in concept, but weak in execution. I expect Facebook to improve on this over time, but while we’re waiting, I also think there are potential negative implications for brands and users that haven’t been fully considered, as well.

    I wrote a post about this recently on my blog (http://www.annalisekaylor.com/2013/12/facebook-story-bumping-issues/) with regard to how this might backfire from a reputation management and PR point of view. For example, what if you are a brand offering a flash sale and a wealth of your fan base didn’t see it right away because of the Last Actor factor or organic reach decline? How will you handle the inevitable, “How come you didn’t show up in my News Feed?! I’m a fan!” complaints? Or say you experience a security breach and you use Facebook as a vehicle to communicate the latest update or information. Could that cause people to think there is another leak of their information when it’s potentially bumped?

    Brands need to think through these changes and the potential negative side effects, as well, so they are fully prepared should something happen. The downside of story bumping is that we potentially have to explain (more so) Facebook to users and fans than Facebook itself does, and that’s a problem.

  • aaronfriedman

    @annalise_kaylor:disqus this is such an awesome example. I totally agree with you. I would be really curious to hear from some brands have been handeling this, both how they are taking advantage or taking caution against this

  • http://www.cendrinemarrouat.com/ Cendrine Marrouat

    Or Facebook could get a grip and stop tweaking something that worked well before…

  • http://www.alanredd.net/ D Alan Redd

    Just start “Bumping” .. er .. um .. SPAMMING .. Gotta love how things that aren’t broke are always being fixed :)