Facebook’s Latest News Feed Change Aims To Reward High-Quality Content

facebook-newsfeed-240pxContinuing its promise to be more transparent about how the News Feed works, Facebook has announced another tweak to how it decides what stories show up there.

Facebook says it has developed a new algorithm that’s aimed at identifying and showing “high quality content,” and it’ll be rolling out to all users in the next few weeks.

The changes are based on user feedback to a number of questions, such as “Is this content from a source you would trust?” and “Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content).”

We used the results of this survey to build a new machine learning system to detect content defined as high quality. The system uses over a thousand different factors, such as how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post), how complete the Page profile is, and whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages. Coming up with an algorithm to detect this is complex, and we will continue to refine it as we get more feedback.

In testing with a small group of users, Facebook says the new algorithm led to “a significant increase in interactions (likes, comments, shares) with this content” and fewer hidden stories overall.

Facebook estimates that most Page owners will see a “relatively small” impact from the News Feed tweak, and Pages already experiencing high engagement may see increased reach.

The News Feed algorithm has undergone significant changes in the past couple years. We took a deep dive on that recently — see the first article below in the related articles list.

Related Topics: Channel: Social Media Marketing | Facebook: News Feed | Features & Analysis | Social Media Marketing | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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