Facebook’s New News Feed: The Before & After Look

Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of “rich” information shown about content.

Below, some before-and-after from my own news feed. Let’s start with this:

old george

That’s what I saw at the top of my news feed in the old look, with a post from George Takei followed by a “Most Shared” box for Rolling Stone, showing me a popular story from the magazine, which I follow on Facebook. Now the new look:

new Facebook

The first big change is that much more space is being devoted to news feed. Both screenshots above are the actual size of what I saw on my screen.

In the article that Takei shared, the picture feels slight bigger, and the headline certainly is. No more tiny blue type on Facebook. The article’s host domain is also moved below. As for engagement metrics — Likes, Comments, Shares — those are given labels along with icons and placed into a nice reverse bar below the story, along with buttons allowing for engagement.

As for Rolling Stone, now the “Most Shared” box shows three different stories. On the downside, there’s no visual with any of these, no associated picture. But it’s still an attractive, inviting display.

Next, the TV show Archer shared a picture that came into my old feed looking like this:

Archer Old

Here’s the new look:

(99) Facebook-1

Again, the screenshots are exactly the same size as I saw them — so the picture gets more space, in part because caption info is overlaid on top of it.

Here’s another example, with a picture from Calafia Cafe:

calafia old

calafia new

How about video? Here’s a YouTube video share, old-style:

facebook video old

And the new:

(100) Facebook-6

There’s more space devoted to the unit, and it’s slightly more attractive. But the video doesn’t feel that much more inviting to watch. Still, if you do decide to, it expands and gets more room than with the old design. The old & new:

video expand old

video expand new

It’s a much different story when it comes to video you’ve uploaded directly to Facebook. Here’s an example from NASA, old and new:

facebook video old

facebook video new

In the old, you have a much bigger video space shown with sharing a Facebook video than a YouTube one. With the new, that space gets even bigger and more attractive. Of course, in either case, a click actually loads up an overlay page, to play the video in an even bigger space.

You know what else is bigger? The ads — at least horizontally. Here’s a side-by-side, old vs. new:

Ads side-by-side

I may add some further examples to those above later, but for now, that’s a taste of the old versus soon-to-be-new Facebook.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: User Interface | Features & Analysis

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About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • Tomáš Kapler

    what are the exact image sizes (so what formats we need to prepare for optimal effect with ads?)

  • AlaninMontreal

    Meh – it’s still Facebook though, even though it’s sporting a new “Google+” look today.

  • Level380

    Article clearly misses that Facebook was looking at google plus when coming up with the new design!

  • Alan

    Kind of like how Google had to look to Facebook for a new idea (Social Networking)

  • Alan

    Amazing how all the G+ fanboys rag on FB for doing this (whine whine blah blah they are copying G+ blah) Ummm Google copied Facebook for the whole Idea of a Social Network. Google no longer innovates, they just copy.

  • Level380

    haha you must be 12 years old then Alan, cause before facebook there was this thing called myspace……… Facebook isn’t new…… Facebook just rehashed another idea, just like they are stealing the google+ look and feel.

  • Alan

    MySpace? did you ever have an account? that place was barely Social. Kind of like Tumblr without the good bits! MySpace didn’t even know they were trying to be social and anyway. It is like saying geocities was social.

  • Liz P.

    The VIA Agency’s Chief Creative Officer had this to say about the latest newsfeed redesign http://bit.ly/YftgON

  • davidquaid

    Yahoo was doing Social 15 years ago Alan. with all the bullying and trolling and kids committing suicide on Facebook = better social?

    Facebook didn’t invent Social, people did.

  • davidquaid

    +1 Alan

  • http://mohamedmansour.com/ Mohamed Mansour

    You have done a great job of showing the old and new, thanks :) It would have been nice if the new Facebook layout allowed more space for the og image data so it can be a larger image instead of the same square in a two column layout.

  • totnuckers

    Sure and Facebook copied Friendster

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