Facebook Offers: Coming To A News Feed Near You

Back at the fMC conference in February, Facebook announced a new version of its offers product.  The product looks (and acts) much like the coupons seen in December. The Verge reports that these upgrades are rolling out to the masses a select group today.  Yesterday a video explaining the new product was released from the official Facebook YouTube page:

YouTube Preview Image

The new offers will show up directly within one’s news feeds:

Users can redeem an offer by clicking the “Get Offer” button.  Once redeemed a notification box appears showing the email that the offer was sent too.

The last step of the process includes the Facebook branded email that is sent to the registered email address of the Facebook user.

To create offer, admins must:

  • Click on the “Offer” button in the sharing tool at the top of timeline
  • Create a headline
  • Upload a photo
  • Choose a max number for offers
  • Set an expiration date
  • Add T&C for the offer
  • Post the offer
These offers are also optimized for mobile devices and operate quite similarly to the web implementation.  Offers are also free to run.  However each offer will be available to a limited number of fans.  To increase the visibility Facebook suggests:
To increase the number of people who see your offer, consider running an ad or sponsored story.

For much more information on the offer system see Facebook’s official offers help section.

Postscript:

Facebook Offers is in BETA for a handful of clients and is not available to all users currently.  A spokesperson reached out to us and gave the following statement:

Facebook rolled out Offers in beta to a handful of clients in the U.S. after announcing it at fMC in February. Facebook is continuing to roll out the beta to a limited amount of businesses in Singapore, Australia, New Zealand, Japan, and Turkey, but it’s not a global roll out. It’s not yet available to additional U.S. businesses.

Related Topics: Channel: Local | Facebook | Facebook: Offers | Social Media Marketing | Top News

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.facebook.com/people/Khanom-Rehana/100003301582921 Khanom Rehana

    nice post 

  • http://www.facebook.com/people/Khanom-Rehana/100003301582921 Khanom Rehana
  • http://www.activr.com/ Hammad

    Thanks for the prompt update! But right now I am unable to find it on my pages.

  • julieegiles

    The methods of saving have significantly changed over the past five years. More people are looking for their savings online Printapons, in their inbox, Facebook and Twitter.

  • http://twitter.com/matthewmarley Matthew Marley

    You can only get it if you have a Facebook account manager. Very deceiving advert as I cant imagine a local coffee shop having a FB account manager. Again this is being pushed to the bigger brands and not the smaller businesses…

  • Last Survivor

     

    This is
    definitely a nice site. I would definitely be coming back to it again.

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