Facebook Phone? “Wrong Strategy” Says Zuckerberg

Rumors have come and gone and come again that Facebook will develop it own phone. But that idea makes no sense for the company, says Facebook CEO Mark Zuckerberg.

In an interview today at the TechCrunch Disrupt conference, Zuckerberg told Mike Arrington that it makes more sense for Facebook to work with others than try to build its own device.

“It’s always been the wrong strategy for us,” Zuckerberg said. “It’s so clearly the wrong strategy for us”

Assuming Facebook did build one — and Zuckerberg quickly stressed that it wasn’t –assume maybe it attracts 20 million people. That might seem like a lot, but compared to all the users Facebook already has, “it doesn’t move the needle for us.”

Rather, Zuckerberg says it makes sense to dive deep into the work others are doing with mobile, from apps to devices.

“We want to build a system that is as deeply as possible integrated into every device people want to use,” he said. Things like the new Facebook iOS app will allow Facebook to be integrated more deeply into Apple devices and apps for that platform, while Facebook itself can do more to help deep Android integration.

Is mobile a big priority for Facebook? You could say that Zuckerberg said it’s his life.

“I basically live on my mobile device,” Zuckerberg said, in response to Arrington’s question. “You know the founder’s letter on the S1? I wrote that on my phone.”

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Related Topics: Channel: Industry | Facebook: Business Issues | Facebook: Mobile


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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