Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year

Facebook released Q4 and full year results for 2012. The company posted $1.585 billion in quarterly revenue, representing an increase of 40 percent YoY. Full year revenues were $5.09 billion. Ad revenues were $1.33 billion or 84 percent of total quarterly revenue, which was a 41 percent increase over 2011. Mobile revenue represented 23 percent of […]

Chat with MarTechBot

facebook-logoFacebook released Q4 and full year results for 2012. The company posted $1.585 billion in quarterly revenue, representing an increase of 40 percent YoY. Full year revenues were $5.09 billion.

Ad revenues were $1.33 billion or 84 percent of total quarterly revenue, which was a 41 percent increase over 2011. Mobile revenue represented 23 percent of total ad revenue, up from 14 percent in the previous quarter. Facebook said that Mobile daily users exceeded Web daily users in Q4 for the first time.

Facebook Q4

The following are additional user-numbers highlights:

  • Monthly active users were 1.06 billion
  • Daily active users were 618 million
  • Mobile MAUs were 680 million

Facebook revenues Q4

FB MAUs

Geo revenue FB Q4

MAUs Q4 FB

Generally, Facebook beat financial analysts’ consensus estimates. However, shares are down in after-hours trading.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for marketers.