Facebook released Q4 and full year results for 2012. The company posted $1.585 billion in quarterly revenue, representing an increase of 40 percent YoY. Full year revenues were $5.09 billion.

Ad revenues were $1.33 billion or 84 percent of total quarterly revenue, which was a 41 percent increase over 2011. Mobile revenue represented 23 percent of total ad revenue, up from 14 percent in the previous quarter. Facebook said that Mobile daily users exceeded Web daily users in Q4 for the first time.

The following are additional user-numbers highlights:

• Monthly active users were 1.06 billion
• Daily active users were 618 million
• Mobile MAUs were 680 million

Generally, Facebook beat financial analysts’ consensus estimates. However, shares are down in after-hours trading.

Related Topics: Channel: Industry | Facebook | Facebook: Advertising | Facebook: Business Issues | Facebook: Mobile | Mobile Marketing | Top News

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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