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Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year
Facebook released Q4 and full year results for 2012. The company posted $1.585 billion in quarterly revenue, representing an increase of 40 percent YoY. Full year revenues were $5.09 billion.
Ad revenues were $1.33 billion or 84 percent of total quarterly revenue, which was a 41 percent increase over 2011. Mobile revenue represented 23 percent of total ad revenue, up from 14 percent in the previous quarter. Facebook said that Mobile daily users exceeded Web daily users in Q4 for the first time.
The following are additional user-numbers highlights:
- Monthly active users were 1.06 billion
- Daily active users were 618 million
- Mobile MAUs were 680 million
Generally, Facebook beat financial analysts’ consensus estimates. However, shares are down in after-hours trading.