For all of those Facebook Page administrators who thrive on competition, this newest test seen in the wild is for you. Some Page admins are now seeing a new “Pages to Watch” module that shows competitive pages that they can watch.
The functionality of this element looks to add pages to the specific watch section where they’ll be able to see like data from each. Additionally, the feature promises to offer tips (I’d guess Facebook Ads will be quite prevalent) to keep up with the Joneses.
The module specifically states:
“Track the progress on any pages you want to watch. You’ll see how many likes they get and receive tips on how to keep up.”
When clicked, the admin is shown competitors along with descriptions, and like numbers. A button exists that allows users to instantly add to their Pages to watch.