Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue

Facebook-Home-LogoThis afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02  billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’ consensus estimates.

Growth was strong virtually across the board. Facebook’s stock is up in after-hours trading.

Facebook advertising revenue was $1.80 billion for the quarter. That was a 66 percent increase over Q3 2012. Significantly, mobile delivered nearly half (49 percent) of Facebook’s ad revenue in Q3. That’s up from 41 percent last quarter.

Facebook said that in September it had 728 million daily active users, signifying growth of 25 percent YoY. There were 1.19 billion monthly active users, up 18 percent.

Monthly active mobile users totaled 874 million on a global basis (45 percent YoY growth). And mobile daily active users came in at 507 million.

Below are some key earnings slides:

Facebook Q3 2013 ad revenue

Facebook ad revenue by geography

Facebook daily mobile users

Payments (and fees) are a non-trivial source of revenue for Facebook and could represent a significant contributor over time, depending on how aggressive the company wants to get with e-commerce payments and offline mobile payments.

Facebook payments revenue

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Business Issues | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Ben

    I’m interested in seeing actual conversion rates after ad click on mobile from Facebook to see if they are actually generating leads and revenue for advertisers or if a lot of these clicks are accidental and not really returning anything to the advertiser, while getting charged for the click anyway, thereby artificially inflating Facebook’s mobile ad revenue numbers. Facebook gets paid either way, but brands lose out if these clicks are accidental or unintended.

    Edit: On a personal note (I know you’re supposed to step out of your own shoes), but I never click on mobile ads and the only time I do is by accident.

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