• Ben

    I’m interested in seeing actual conversion rates after ad click on mobile from Facebook to see if they are actually generating leads and revenue for advertisers or if a lot of these clicks are accidental and not really returning anything to the advertiser, while getting charged for the click anyway, thereby artificially inflating Facebook’s mobile ad revenue numbers. Facebook gets paid either way, but brands lose out if these clicks are accidental or unintended.

    Edit: On a personal note (I know you’re supposed to step out of your own shoes), but I never click on mobile ads and the only time I do is by accident.