Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue
This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’ consensus estimates.
Growth was strong virtually across the board. Facebook’s stock is up in after-hours trading.
Facebook advertising revenue was $1.80 billion for the quarter. That was a 66 percent increase over Q3 2012. Significantly, mobile delivered nearly half (49 percent) of Facebook’s ad revenue in Q3. That’s up from 41 percent last quarter.
Facebook said that in September it had 728 million daily active users, signifying growth of 25 percent YoY. There were 1.19 billion monthly active users, up 18 percent.
Monthly active mobile users totaled 874 million on a global basis (45 percent YoY growth). And mobile daily active users came in at 507 million.
Below are some key earnings slides:
Payments (and fees) are a non-trivial source of revenue for Facebook and could represent a significant contributor over time, depending on how aggressive the company wants to get with e-commerce payments and offline mobile payments.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Kick off each Monday with the best news and ideas in social media.