Facebook Rebrands “Nearby” As “Local Search”

Facebook LogoAccording to at least two recent surveys, Facebook — surprisingly — emerges as one of the primary places people look for local business information on the Internet.

Last year, Facebook relaunched its mobile “Nearby” app feature. And now, the company has renamed Nearby. It’s now being called “Local Search,” which is more self-explanatory.  This won’t necessarily increase usage overnight, but it certainly makes the content and functionality much more clear.

With a little bit of promotion, the company could generate significant local search volume from the app. For more on this story, see our coverage on Search Engine Land:

Facebook Nearby Is Now Facebook “Local Search”

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Mobile

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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