Facebook Rebuilds Android App In Native Code To Improve Speed

facebook-logo-smA new version of Facebook’s official Android app is available today, and the company is advertising it as “faster than ever.”

In its announcement, Facebook says things like looking at photos and opening the Timeline are twice as fast as they were before.

If that sounds familiar, it’s because Facebook made the same claims in August when it re-launched its iOS app.

In both cases, Facebook has made the same structural change in its apps: It abandoned HTML 5 and rewrote the app(s) in native code. With more users accessing Facebook each month on mobile devices, it’s imperative that Facebook make that user experience as fast — i.e., enjoyable — as possible.


In a separate note, Facebook’s Frank Qixing Du explained what’s different about Facebook for Android 2.0:

We rebuilt several of Facebook for Android’s core features in native code, including news feed and Timeline, to create a faster experience whether you’re opening the app, looking at photos, or interacting with friends. Now, you can comment and like a story more quickly, and photo loading is optimized to be much faster. We also built a new, automatically updated story banner to bubble up the newest stories, no matter where you are in news feed.

He goes on to say that the switch to native code means Facebook can more easily make the app faster in the future. The new app is available now in the Google Play Store.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Mobile


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!