Facebook Rebuilds Android App In Native Code To Improve Speed

facebook-logo-smA new version of Facebook’s official Android app is available today, and the company is advertising it as “faster than ever.”

In its announcement, Facebook says things like looking at photos and opening the Timeline are twice as fast as they were before.

If that sounds familiar, it’s because Facebook made the same claims in August when it re-launched its iOS app.

In both cases, Facebook has made the same structural change in its apps: It abandoned HTML 5 and rewrote the app(s) in native code. With more users accessing Facebook each month on mobile devices, it’s imperative that Facebook make that user experience as fast — i.e., enjoyable — as possible.

facebook-android

In a separate note, Facebook’s Frank Qixing Du explained what’s different about Facebook for Android 2.0:

We rebuilt several of Facebook for Android’s core features in native code, including news feed and Timeline, to create a faster experience whether you’re opening the app, looking at photos, or interacting with friends. Now, you can comment and like a story more quickly, and photo loading is optimized to be much faster. We also built a new, automatically updated story banner to bubble up the newest stories, no matter where you are in news feed.

He goes on to say that the switch to native code means Facebook can more easily make the app faster in the future. The new app is available now in the Google Play Store.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Mobile

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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