Facebook ‘Replies’ Brings Threaded Comments To Page Posts

Brands and marketers using Facebook Pages have a little more granular control over the conversations that their posts generate. The company has announced what it’s calling “Replies” — essentially, it’s threaded commenting on Page posts. You could always reply to an individual comment by typing the user’s name, but now there’s a simple “Reply” link […]

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facebook-logo-squareBrands and marketers using Facebook Pages have a little more granular control over the conversations that their posts generate.

The company has announced what it’s calling “Replies” — essentially, it’s threaded commenting on Page posts.

You could always reply to an individual comment by typing the user’s name, but now there’s a simple “Reply” link below each comment. Using that link creates threaded conversations that should be easier to follow from a customer service perspective.

facebook-replies

Facebook says “the most active and engaging conversations will be shown at the top of your posts,” which should encourage Page owners to be more active in replying to comments — brands will want examples of good customer service and conversation being highlighted like that.

For now, Replies is opt-in. Page owners should see an alert like this (below) giving them the chance to turn the feature on today.

facebook-replies-invite

If that doesn’t show, Replies can be turned on by clicking “Edit Page” and then “Manage Permissions.”

Facebook says Replies will be turned on by default for all Page owners on July 10, 2013.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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