Facebook ‘Replies’ Brings Threaded Comments To Page Posts

facebook-logo-squareBrands and marketers using Facebook Pages have a little more granular control over the conversations that their posts generate.

The company has announced what it’s calling “Replies” — essentially, it’s threaded commenting on Page posts.

You could always reply to an individual comment by typing the user’s name, but now there’s a simple “Reply” link below each comment. Using that link creates threaded conversations that should be easier to follow from a customer service perspective.


Facebook says “the most active and engaging conversations will be shown at the top of your posts,” which should encourage Page owners to be more active in replying to comments — brands will want examples of good customer service and conversation being highlighted like that.

For now, Replies is opt-in. Page owners should see an alert like this (below) giving them the chance to turn the feature on today.


If that doesn’t show, Replies can be turned on by clicking “Edit Page” and then “Manage Permissions.”

Facebook says Replies will be turned on by default for all Page owners on July 10, 2013.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages | Social Media Marketing | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • niklank

    Reply to comments is a little update, but for a times we fail to notice the little
    things that later cause us a bigger annoyance. Or some lost opportunities, or
    not having our FB as useful as it is supposed to be.

    for the post!

  • Guest

    Where does the reply show up. I signed up for it but can’t find it… does it only show up on the ones that are made after you sign up?

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