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Facebook Retargeting Partner Triggit Lands $6 Million In New Funding
FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit will use the funds to invest in engineering and staff to support Facebook’s news feed retargeting capabilities that debuted in March and other new product developments.
Triggit now claims to be the leading FBX retargeter with a reach of 1.1 billion monthly Facebook unique users. Zach Coelius, CEO of Triggit said in a statement, “For the next phase of Triggit’s growth, we’ll be deploying bigger and better dynamic creatives on Facebook’s News Feed, ensuring our clients benefit in time for the holidays.”
Triggit has focused on serving dynamic ads on Facebook by leveraging advertisers’ product feeds on their platform. The ad platform can then serve ads featuring the exact products a visitor viewed but didn’t buy on an advertiser’s web site.