Facebook Settles Sponsored Stories Lawsuit, Terms Not Yet Disclosed
As we reported back in December, a Sponsored Stories lawsuit was allowed to proceed against the social media giant as Facebook failed to have it thrown out. Today, the lawsuit was settled “in principle”at a federal court in San Jose, CA.
Originally five Facebook members sued Facebook with claims that their privacy was infringed upon as their likeness was used in ads without their permission or ability to opt-out. Sponsored stories match users who have liked or commented on a page/post with ads for Facebook pages. More information on the specific ads can be found in the video below:
The official case is Angel Fraley et al., individually and on behalf of all others similarly situated vs. Facebook Inc., 11-cv-1726. For more information see Reuters.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Get the most important digital marketing news each day.