As we reported back in December, a Sponsored Stories lawsuit was allowed to proceed against the social media giant as Facebook failed to have it thrown out.  Today, the lawsuit was settled “in principle”at a federal court in San Jose, CA.

Originally five Facebook members sued Facebook with claims that their privacy was infringed upon as their likeness was used in ads without their permission or ability to opt-out.  Sponsored stories match users who have liked or commented on a page/post with ads for Facebook pages. More information on the specific ads can be found in the video below:

The official case is Angel Fraley et al., individually and on behalf of all others similarly situated vs. Facebook Inc., 11-cv-1726. For more information see Reuters.

Related Topics: Channel: Consumer | Facebook | Facebook: Legal | Legal: General | Legal: Privacy

About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. See more articles by Greg Finn

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