Facebook Starts Verifying Popular Pages & Profiles

facebook-verified-checkmark-200pxFollowing in the footsteps of both Twitter and Google+ (and Pinterest and other social networks), Facebook has started to verify a small number of Pages and personal profiles.

There’s currently no way for a Page owner or regular user to request verification. Facebook explains how it determines which profiles and Pages might be verified this way:

Some well-known public figures and Pages with large followings (ex: celebrities, journalists, government officials, popular brands and businesses) are verified by Facebook as having an authentic identity…. We verify profiles or Pages to help you be sure that they are who they claim to be.

Verified Pages and profiles are marked with a small blue checkmark immediately next to their name. Our Founding Editor, Danny Sullivan, is one of the first to be verified, as you can see on his profile:


Facebook alerted Danny to the verification with an email this morning.

Facebook says the blue checkmark will also show up elsewhere across the service, including in timelines and search results.

In early 2012, Facebook launched a different type of account verification, one that seemed to mainly allow some users display nicknames (like “50 Cent” rather than Curtis Jackson).

(Stock image via Shutterstock.com. Used under license.)

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages | Social Media Marketing | Top News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://jobappplus.com/ Alex Miklin

    Interesting, I wonder if this is their solution to avoid taking away pages from the littel guys who just happen to have the same name as a company or celebrity. SO.. now will there be dupilcate vanity URLs?

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