Facebook Tests A Sleeker Timeline Layout For Profiles

Facebook, notorious for tweaking and testing its layout, is at it again post-IPO. Talking Points Memo spotted a streamlined version of timeline that allocates less real-estate for friends, photos, and likes. Instead of pulling in profile/page information under the cover photo, simple icons exist:

Here is a look at the current (non-test) version of Timeline:

One of the additions that the layout brings is “summary” which highlights life events. Another interesting difference is that instead of “likes” the icon now reads “favorites.” Facebook did not comment on the new-look timeline but did confirm to TPM that it was testing.

All photos courtesy of TPM.

Related Topics: Channel: Industry | Facebook | Facebook: Marketing | Facebook: User Interface


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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