Facebook Tests Auto-Play News Feed Videos, But Advertisers Have To Wait

Facebook-Home-LogoFacebook says it’s starting to test auto-playing videos in user News Feeds. But most brands, advertisers and marketers will have to wait for their videos to get this treatment.

The test is rolling out on mobile devices over the next few weeks. Videos will auto-play as the user scrolls through the News Feed — but they’ll play silently. Clicking on the video turns the audio on and switches the video to a full-screen view.

Advertisers won’t have their videos included in this test, at least in the beginning.

“At first, this feature will be limited to videos posted by individuals, musicians, and bands,” Facebook’s Kelly Myers writes. “We’re doing this to make sure we create the best possible experience. Over time, we’ll continue to explore how to bring this to marketers in the future.”

Here’s a video provided by Facebook that shows how the auto-play video test will work.

Related Topics: Channel: Video | Facebook | Facebook: News Feed | Top News | Video

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • BikerSco

    The facebook app is already really poor when running on android why add even more over heads to our phones. I like to be able to quickly scroll through my feed without having to wait for videos to load too.

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