Facebook Tests “Highlight” Ads On User Posts To Boost Visibility

A new peer-to-peer ad test was discovered in the wild today that gave individual users the option to “highlight” an important post.  New Zealand’s Stuff uncovered this test that gives Facebookers the power to make sure that friends see their message:

This ad type is very unusual as it is geared towards users instead of brands.  Currently the EdgeRank system (as well as Close Friends lists) do a good job in ensuing that users see the most pertinent information.  However, this ad type would make post visibly a stone cold lock.  This may anger some as Facebook has always stated that it will be free & will not charge for use.  The cost to highlight a post for all of your friends to see?  Just two bucks:

In a statement to AllFacebook, Facebook stated the following about the experiment:

“We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends.”

Screen shots courtesy of TechCrunch.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • http://www.monicawright.com Monica Wright

    Tumblr does the same, and provides pre-written messages to choose from.

  • http://www.facebook.com/people/Ellie-Lewis/1228092497 Ellie Lewis

    And what protections do people have that do NOT want to see someone’s paid post?  Suppose we have someone hidden from our feed because they post too many things we don’t want to see–will the paid post appear anyway?  I think I certainly  have the right to choose what I want and don’t want to see.

  • http://www.auction-hunters.com/ Storage Auction Experts

    I wonder what kind of content people would pay to promote?

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