Facebook To Businesses: It’s Now Pay-To-Play For Facebook Offers

facebook-logo-squareThanks to a “free” price tag and ease of use, Facebook Offers has been popular in the small/local business community. In the next few weeks the Offers service will begin to charge a fee.

Reuters reported that merchants will now have to pay $5 on related ads to promote a Facebook offer to a targeted audience of fans and friends. Not only would this help Facebook monetize a popular feature, but also force businesses to experiment with Facebook Ads.

Gokul Rajarm, director of product management for Facebook’s advertising and Pages businesses, told Reuters:

“We think this aligns incentives nicely … the best results on Facebook Offers will come from organic distribution plus paid distribution.”

Since launching its IPO, Facebook has been under pressure to build more revenue streams. In response Facebook has launched a variety of new ad types including Promoted Profile Posts, Sponsored Results and App Ads to name a few.

It will be interesting to see if Facebook Offers continue their popularity within the SMB realm once they carry a price. This will be rolling out to all “in the coming weeks.”

Related Topics: Channel: Local | Facebook | Facebook: Offers | Social Media Marketing | Social Media Marketing: Advertising | Top News


About The Author: Greg Finn is the Director of Marketing for Cypress North, a company that provides world-clasee social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • http://www.facebook.com/profile.php?id=535260227 Jeff Kean

    “It will be intereting” first line , last paragraph :)

  • Matt McGee

    Thx Jeff – good catch. Fixed it.

  • http://www.facebook.com/profile.php?id=535260227 Jeff Kean

    Noooo problemo :)

  • http://twitter.com/topseoco Top SEOCompany

    This is a great post. I came across this infographic on the history of Facebook, they will need to add this to it! http://ignitevisibility.com/the-history-of-facebook/

    Facebook is trying way too hard to monitize, they are getting desperate!

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