Get the most important digital marketing news each day.
Facebook To Change How It Counts Page Check-ins
Facebook Page owners are getting notices via email this week about a pair of impending changes to how Facebook counts check-ins.
Facebook says the changes will provide “a more accurate picture of how people are visiting your business.”
In the past, all check-ins counted in the “were here” total. Going forward, Facebook will only count one check-in every 12 hours from the same user. The change means that many businesses will soon look less popular, because check-in counts are one of the stats that Facebook shows to all Page visitors.
The email also mentions a change to how Facebook counts photo tags in relation to location check-ins.
Here’s the full text of Facebook’s alert to Page owners:
We are revising check-in numbers on Facebook pages to give you a more accurate picture of how people are visiting your business. Among these changes, previously, if an individual checked into your business multiple times, each check-in was counted into your Page’s total check-in number. Now, if someone checks into your business multiple times within a 12-hour period, that action will be counted as one unique check-in.
In addition, when people tag their friends at a location and upload a photo, those photo tags will be counted more holistically. For example, if 20 photos were uploaded to an album at a specific location, we’ll now count that as a single check-in. If Jessica checks into a location and tags five friends in the photo she uploads with her check-in, the total check-ins number will be six — Jessica plus her five friends.
I received the alert this morning as part of the weekly update of statistics for the Facebook Pages that I manage. There’s no specific indication about when the new counts will take effect, though I’ll speculate that it may happen as soon as tomorrow when the final Timeline transition takes effect.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.