• http://twitter.com/ENewsMan E! Man

    I’m not going to be Mr. Popular for saying this, but I really don’t care about what Facebook is doing here, or social networks in general when it comes to mobile ads. I like mobile ad networks, not social networks that are trying to become mobile ad experts because “that’s where the money is.” When I reflect at the big successes in mobile advertising for 2012, I’m looking at Millennial Media, Airpush (and the big ass CPMs I’m rocking thanks to them), and other innovative tools and SDKs that became available to us through these companies. Facebook was a sideshow this year, not the main event.