Facebook To Remove Fake Likes

Been buying Facebook Likes to make your page seem, well, more likable? Know a site that has? Facebook doesn’t like that, and now it’s taking steps to remove those it deems fake.

Writing today on the Facebook blog, the company said the change is likely to impact less than 1% of the Likes for any particular page and will aim to remove Likes such as those generated by malware, “deceived” users or purchases.

From the post:

We have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.

On average, less than 1% of Likes on any given Page will be removed, providing they and their affiliates have been abiding by our terms.

These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes.

Of course, some sites that have depended on fake Likes will likely see much more than 1% of their Likes take a hit.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Buttons & Plugins | Top News


About The Author: is Founding Editor of Marketing Land. He’s a widely cited authority on search marketing and internet marketing issues, who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • http://www.thednetworks.com Dhawal D

    Damn! most of the Companies will see less than 80% loss of Fans

  • http://twitter.com/YoungbloodJoe Joe Youngblood

    I wonder if Facebook’s 1% is the same as Googles….

  • http://www.facebook.com/AndreMcKayATX Andre McKay

    this is great news. I was previously working for a brand that spent an outstanding amount of funds from the marketing budget to convince potential prospects and partners that they were ahead of the industry and worth investing in. Happy to say they screwed up and purchased LIKE’s from outside of the country “being cheap” without taking into consideration that their product was not available outside of the US. Really sad that people behind brands are trying to sprint in a field that should be taken at a marathon pace. Social Business is about Engagement, building trust & becoming part of the conversation while setting yourself aside as the influencer in your industry or service. Cant wait for this to take place because this is long over dew. Thanks a bunch for the heads up Sullivan hope all is more than well back home.

  • http://twitter.com/johnbeagle John Beagle

    It’s about time, jez.

  • http://kwaikwai.wordpress.com/ Dan Reed

    I suppose this type of spam will follow anything anywhere. There are always people willing to provide worthless quality…I just hope that Facebook actually cracks down on it for real…

    I wrote about these type of ‘buy-your-likes’ companies a few months back at http://kwaikwai.wordpress.com/2012/03/20/the-value-of-facebook/

  • http://twitter.com/filiber Fili Wiese

    I have to see it before I believe it. I am wondering what signals Facebook wants to use for this. You need some experience in identifying and tackling click spam in order to address this issue. I haven’t really heard Facebook on successfully dealing with click spam yet. I wish them good luck with this challenge

  • http://twitter.com/Porter_Anderson Porter Anderson

    I can’t help but see a parallel here between what FB is doing and what a
    lot of us hope Amazon will do about the paid-reviews scandal that has
    come to light there: http://ow.ly/do9F8 http://ow.ly/do9H8

  • Dave Fowler

    I suspect this is just the beginning, and that Likes incentivised through competitions and similar give-aways (“Like us to enter” etc) will be targeted within the next 12 to 18 months. That’ll hit much more than 1% of Likes.

  • http://www.facebook.com/profile.php?id=535260227 Jeff Kean

    anyone else notice that “less then 1%” is the new buzz phrase for “its going to mess alot of people up and we will just do whatever the hell we want”

  • http://twitter.com/brainresidue Quimosabe Brain Rez

    It will effect more than 1% of Fiverr vendors!!

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