Facebook To Start Running Ads In Mobile Apps, Building Foundation For Mobile Ad Network

facebook-mobile-phones-featuredFacebook announced today on its developer blog that it will begin running ads in third-party mobile apps, laying the foundation for what will likely become the site’s mobile ad network.

From the announcement:

We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we’ll be extending Facebook’s rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps.

Facebook says it’s working “directly” with a small number of advertisers and publishers, and is limiting this test run to a only a few partners.

While Facebook is not accepting any additional participants in its mobile ad program right now, the site has provided a sign-up form for anyone who wants updates on the program.

Related Topics: Channel: Mobile Marketing | Facebook: Advertising | Facebook: Mobile | Mobile Marketing | Top News

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Pat Grady

    Once they roll it out, I hope there are controls to avoid this ad dist path.

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