Facebook Touts 1 Billion App Links Served, Adds Support For Mobile App Ads

facebook-app-links

Facebook’s App Link program, an open-source, cross-platform standard for linking on mobile devices, has been widely adopted since the program was introduced on April 30 at the F8 Developers conference.

Today Facebook announced in a blog post that developers had enabled more than 1 billion of the links that drive users directly to apps, or specific content within apps. The links can be published from an app, a Facebook page or copy-pasted URLs and have been adopted by apps such as Spotify, Mailbox, Quip, Hulu, Redfin, Goodreads, Live Nation and Vimeo and third party SDKs such as the Xamarin SDK and the Facebook.NET SDK.

“When you are on your phone and click on a Redfin link, App Links takes you to the Redfin app for a more seamless home shopping experience,” Redfin CTO Sasha Aickin said the Facebook blog post. “This is obviously great for our customers and it solves a frustrating development problem that my team — and every other mobile developer — has faced over the years.”

Facebook also announced that App Links can be used within mobile app adds, at least those placed using one of Facebook’s Preferred Marketing Developers.

Related Topics: Channel: Social Media Marketing | Facebook | Social Media Marketing

Sponsored


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!