Now You Can Tell Facebook Friends Where You’re ‘Traveling To’


Facebook has added “Traveling To” to its roster of feeling-and-doing status update options. Now people can share their travel plans with friends in a Facebook-official manner. The feature is accessed by the smiley-face icon on status updates from the desktop and mobile apps. Among the other choices:  Feeling, Watching, Reading, Listening To, Eating, Playing.

Currently, sharing a Traveling To status won’t change the information that Facebook serves users, but we can imagine future enhancements that will tailor your experience to the place you are visiting. It could connect you with friends who live in the area, make sightseeing, dining and hotel recommendations based on friends’ favorites or favorites among all Facebook users in a region.

It’s certain to be data of interest to travel and tourism marketers, but it remains to be seen how widely it’s used by people on Facebook. There’s a natural wariness about posting travel plans on social media accounts. And the fear that bad people will use the information to break into empty homes runs through many of the comments on Facebook’s photo post explaining the new feature.

Wise users, of course, will share travel plans only with friends on the network. So I guess the question is: do you trust your Facebook friends?

What do you think? Will Traveling To be widely used?

status update

Related Topics: Channel: Social Media Marketing | Facebook | Social Media Marketing


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • Lloyd Morris-Fletcher

    The potential opportunity here is massive… As you said:

    “connect you with friends who live in the area, make sightseeing, dining and hotel recommendations based on friend’s favorites or favorites among all Facebook users in a region.”

    Moving FB into a App-for-everything category! Even an algorithm as simple as linking the place you’re travelling to with pages in that location with the most likes would serve as a great personalisation piece – huge possibilities!

  • Steve Frank

    Ahhhh, Facebook sheep. This is so that the NSA can more easily track you. Apple and Facebook = in bed with Israel NSA.

  • Arun Kallarackal

    Exciting! That’s what I got to say about this. Also, this little feature, as described, could pave way for some more exciting features in the future- like connecting with friends living in that area, sightseeing etc.

    Also, I think Facebook can experiment with ads and promoted pages on this feature. Well, anything is possible!

    I found the link to this post on Kingged.


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