Facebook Trumpets Its 320 Million Monthly Mobile Apps Visits

facebook-logo-squareFacebook wants everyone to know just how big and successful its mobile platform has become in a short period of time. In short: Very big. And very successful.

In a blog post this morning, Facebook’s James Pearce (Head of Mobile Develoepr Relations) trumpets several big stats about how the Facebook Platform has benefited mobile apps and games:

  • more than 60 million visitors every month
  • more than 320 million visits to mobile apps last month (January)
  • traffic from Facebook Mobile to Yahoo’s mobile news app has increased 3.5x since February 14th to 1.6 million visitors per day

Pearce says that Facebook developers are benefiting from Open Graph implementation, and from social distribution through user news feeds, Timeline and similar channels. (Coincidentally, Apple just acquired Chomp to improve app discovery in Tunes and iOS.)

Related Topics: Channel: Content Marketing | Facebook: Mobile | Facebook: Open Graph | Facebook: Statistics | Statistics: Popularity & Usage | Yahoo: News


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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