Facebook Tweaks News Feed: Text Updates Aren’t Working, Won’t Be Shown As Much

facebookFacebook wants Page Owners to stop sharing so many text-based updates and instead try other types of updates that the company says get higher engagement in the News Feed.

In a blog post today, Facebook’s News Feed Ranking Product Manager Chris Turitzin says the company has tweaked the News Feed algorithm to downgrade text updates from Pages because they don’t perform as well as text updates from friends.

… the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.

Turitzin specifically gives Page Owners guidance to use the link-share option when posting links so that the content being shared becomes more visual. He says link-share posts (like the example below) “get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”

facebook-link-share

This really shouldn’t be much of a surprise. Facebook has been moving toward a more visible News Feed, playing up the engagement that compelling images often get and rolling out video ads, too.

Facebook says text updates from friends encourage Facebook users to write more status updates of their own — but that engagement doesn’t exist on text updates from Pages. So the takeaway for Page Owners is that your plain text updates aren’t working and won’t be shown as often in the News Feed going forward.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Facebook: Pages | Social Media Marketing

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://journamarketing.com/ dbrazeal

    This is just getting exhausting. EXHAUSTING.

  • http://Www.widesmiler.com/ Lauren Lawton Perfors

    Designers and videographers, I think FB just bumped up your marketplace demand :-)

  • http://webquestionanswers.com/ Web Question Answers

    I follow the articles on this site and these are really woderfull

  • Cheryl Logan

    They are shooting themselves in the foot.

  • Shannon Dupler Hawk

    I am so tired, we all switched to text only because they were getting in front of more of our audiences. Now that’s not the case? Does this mean it will be shared with more people? Or same small amount of people but higher engagement?

  • http://www.BenjaminNewcomb.com/ Ben Newcomb

    Facebook is the only company that gets away with telling their customers what to do like this. Every other company on the planet has to do what the customers want to make money and to keep their customers.

    Now Facebook is telling us what we have to post….Twitter here I come!

  • Allen L. Boaz

    I think this is bad news for businesses who continually struggle to eek out as much exposure as possable. Video & pic content is often impractical & can have legal implications when children are the primary customers. Disappointing for our purposes & have noticed complaints from friends.

  • http://www.alanredd.net/ D Alan Redd

    C’Mon Guys – We all should know that this latest gig w/ Facebook is all about the money. How many Brands or Page Admins are going to pony-up the cash to stay in the game with their content exposure as it relates to Facebook since this so-called change? — What? — Brand pages don’t do as well textually as the private ones do? Really?.

    This whole deal boils down to “We’ll show your stuff more if you give us money” .. it’s just as simple as all of that. It’s not too unlike Google trying to force everyone on to Adwords with a Penguin … Shareholders need to have those dividends, and page managers and Brands are just the ones to foot the bill ..

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