Facebook Updates Domain Insights To Roll Up Subdomain Traffic With Its Parents

If you manage a site with multiple subdomains, tracking Facebook referral traffic will soon be simpler.

Facebook is changing how it records data on its Domain Insights dashboard to count clicks on subdomains as part of the total for parent domains. From the Facebook Developers blog post:

For example, suppose a person clicks on a link for http://someredirector.com which does a HTTP redirect to http://some.example.domain.com. Previously, we would have recorded the click in the Domain Insights for someredirector.com and for some.example.domain.com – and if you viewed the Domain Insights for example.domain.com or domain.com you would not see the click. If you had a large set of subdomains you would need to monitor Domain Insights for all of them.

With these changes we will now record the event in Domain Insights for someredirector.com, some.example.domain.com, example.domain.com, and domain.com – you will now be able to see the sum of all subdomain activity in the Domain Insights for domain.com.

The change will happen in the next several days.

Related Topics: Channel: Social Media Marketing | Facebook | Social Media Marketing


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

Connect with the author via: Email | Twitter | Google+

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!