Facebook Updates Policies On How User Data Is Used In Advertising
Following this week’s “sponsored stories” legal settlement, Facebook is following court orders by updating the documents that explain how the company collects and uses data — particularly in advertisements.
Close observers of Facebook’s privacy and usage documents may want to check out the “redline” PDFs for the Data Use Policy and Statement of Rights and Responsibilities, which clearly show the new language that Facebook is proposing.
The biggest clarification in the latter document, and the one specifically referring to the recent legal settlement, comes in a section titled About Advertisements and Other Commercial Content Served or Enhanced by Facebook, which explains how user profiles — pictures, content and information — can be used in advertisements from brands that the user has liked on Facebook.
You give us permission to use your name, and profile picture, content, and information in connection with commercial, sponsored, or relatedthat content (such as a brand you like) served or enhanced by us, subject to the limits you place. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it.
If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to the terms of this section (and the use of your name, profile picture, content, and information) on your behalf.
Facebook is accepting user feedback about the changes on its blog post for the next week. As you can imagine, there’s already of negative feedback, as is always the case when Facebook updates its privacy and governance documents.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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