Facebook’s embeddable posts feature is now available to everyone, and the expansion includes a couple new features, too.
When it launched three weeks ago, embeddable posts were only available for content from a handful of mainstream publishers. Now, public posts from any Facebook personal profile and/or Facebook Page can be embedded.
Below is an example from our Marketing Land page on Facebook, showing a post from earlier today. And you’ll notice one of the new features: The embed code for this post is also accessible from this article page, meaning you don’t need to go to Facebook’s website to get the code. Just click the Like/Unlike button in the upper right and you’ll be able to get the embed code.
Facebook has also added inline video playback to embedded posts — users can watch videos right inside the embedded post. And the mobile display of embedded posts has been tweaked with a smaller overall size, but larger Like, Comment and Share buttons.