Facebook Wi-Fi Expansion May Help Local SMBs Boost Engagement With “Wi-Fi For Check-ins”

Last year, Facebook launched their “Facebook Wifi” program that allows business owners to offer free wi-fi to customers if they check-in to the location on Facebook. This allows users to skip Wi-Fi codes and simply use the check-in as currency for the connection. Yesterday, Facebook teamed up with NETGEAR to offer their lowest priced Facebook Wi-Fi options to date. With the new partnership, local businesses can now enter the Facebook Wi-Fi space for the $150 dollar range.

Check-in-page

The benefit for marketers? Authentication system for free Wi-Fi that automatically helps share the business on Facebook. In order to gain access, users must successfully check-in to the location on Facebook, and then will be asked to like the businesses page on Facebook. This means more exposure for local businesses via the check-in and a simple way to convert an in-person visit to a fan. Of course, users could only allow the check-in to be displayed the them to nullify some of the exposure, but the downsides of this proposition are very low.  Since inception, participants have seen a huge spike in daily participants:

wi-fi-examples

Previous Facebook Wi-Fi partners include Meraki Wireless and Cisco, but the Netgear partnership brings the MSRP hardware cost to SMBs to roughly $150 (a price drop of more than 2.5x to 20x of other options.) For more information see NETGEAR’s Facebook Wi-Fi page.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Marketing

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About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.rankgiant.com/ RANKGIANT local seo

    This means more exposure for local businesses via the check-in and a simple way to convert an in-person visit to a fan.

  • Guest

    Here’s another alternative using open-source routers that business’s can pibk up on ebay for well under $100 in many cases… http://www.engagehotspots.com/?q=facebook_wifi

  • Muiredach Donovan

    Here’s another option using open source firmware powered routers that can be purchased on ebay often for less than $100… http://www.engagehotspots.com/?q=facebook_wifi

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