Welcome Change? Facebook’s New Brand Page Design Mimics Personal News Feeds

Facebook for Business

Facebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single column rather than the current dual display. Facebook said it will start rolling out the changes this week.

The change will mean that a page’s posts will appear in the main well of content on the right-hand side of the page, exactly as they appear on Facebook users’ News Feeds. The left column will display information about the brand such as hours of business, contact information and URLs, as well as photo and video galleries.

The change appears to be the final pullback from the dual-column Timeline-style design, announced by Mark Zuckerberg with great fanfare in 2011 and resisted by many Facebook users for months — in some cases years — afterward. Last March, Facebook adjusted the look of user Timelines to be similar to News Feeds. Now pages will get the same treatment.

Here’s the current display:

Facebook for Business now

Here’s the redesigned version:

FB for biz after

Very Early Reviews

As far as we know, no pages have been switched over to the new format, but there are some critical questions about the change on the comment thread on the post announcing the change, almost all of it wondering where — or if — custom tabs will be displayed. The announcement made no mention of tabs, which are currently displayed front and center under brand pages’ cover photos, like so:

oreo tabs

Facebook hadn’t responded to the question on the thread this afternoon, but one commenter had a plausible explanation:

“Guessing their thinking, in regards to apps/tabs is that if you’re going to want to send people to these, you’re doing so with posts + ads. That way you’re dropping them directly on the tab as most people aren’t browsing brand pages looking for tabs to interact with.”

Other changes

Facebook also announced that it will provide easier access to admin tools, putting links to Activity, Insights and Settings at the top of the page (and apparently replacing the unwieldy admin panel, which is currently accessed by a show/hide toggle).

There also will be an admin summary, displaying data about how a page is performing as well as messages and notifications  and information about Facebook ads a Page is running.

And for managers who want to compare results with other brand Pages, Facebook is adding a Pages to Watch tool in Insights. Admins will be able to create lists of pages to track and compare metrics to their own pages.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages | Features & Analysis | Social Media Marketing | Top News


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • Chelsei Henderson

    I never did like the 2-column design of the Facebook pages… It didn’t translate well in my brain for reading chronologically. So, I’m all for these changes! :)

  • Avtar Ram Singh

    Same here – single stream layout will be a lot better in many cases, as long as the other column can be used for highlighting other stuff on the pages – like tabs!

  • lawclerkbeenthere

    My page was changed when I opened it this morning. The ads are much bigger now. I guess this is what they wanted.

  • lawclerkbeenthere

    Much prefer the 2 column – as I worked in law for 49 years, I am more accustomed to the 2 column layout.

  • http://www.theownerbuildernetwork.com.au David Wilks

    Most of these changes, but not all, have already been applied to my pages.

  • Big Boy Travel

    Tabs/Apps better be available on the new version!
    Also where are fan comments supposed to go?
    This move seems kind of stupid unless they let us customize the tabs on top or the large useless area on the left side of the new pages.

  • Idalid Ocampo

    i recently had mine changed when i logged into my pages there are some major changes i dislike but what i dislike the “likes tab”it is a invasion of privacy in the statistics of your pages and gives a negative impression of your page if it hasn’t gotten recent activity. if someone sees a visual line graph of your likes in a downward motion i can only imagine it will discourage others from liking your page. also the videos and post by others can no longer be featured on the main post column stream, they become more hidden so does the “like” button. please check out my page @ https://www.facebook.com/idalidDesigns/likes if you want to see fully what the new pages layout looks like.

  • http://www.pelgrimsplekke.com Filip Pelgrims

    With the “people also like” box in the new page design, our 3 main competitors are prominently showing up on our own brand page. What were they thinking? Stopped our FB campaigns, because I refuse to pay for a ‘landing page’ that links out to the competition.

  • http://www.charcoal-ink.com/ Kagem

    I hate this new design

  • http://www.charcoal-ink.com/ Kagem

    I couldn’t agree more. The design is awful

  • sophia pall

    Actually, I think Twitter does a pretty great job with their designs. To those saying it looks like Facebook, I call BS! Looks way better than Facebook, Twitter Page Design Services and everything is still laid out in an organized manner, again unlike Facebook lol.

  • Julie Sturgeon

    So how do you get a news feed as a business page? Or are you no longer allowed to switch from your personal profile to become the business name, seeing posts from other pages of other businesses you’ve liked?

  • MIchael Demsey

    These changes are good improvement to UI, but, will it really help Facebook Page Owners. I came across this interesting article which tells how facebook organic reach is declining and facebook is forcing businesses to pay more to reach to their own fans.


    I don’t know if I’m happy or sad with this change. I would rather like to see a change where the organic reach is increased.

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